Compass MKT is the agent fleet behind TNE Marketing — built to execute the full campaign loop at scale. Audience segmentation, message testing, channel scheduling, and performance iteration are handled by agents trained on marketing data patterns and tuned to your specific customer base.
The fleet integrates with your existing marketing stack and first-party data. Agents learn which segments respond to which messages, reduce spend waste on low-signal targeting, and keep campaigns running between your team’s active sessions.
Audience and Campaign Execution
Compass MKT builds audience models from your customer data and enriches them with behavioral signals. It generates message variations, tests them against simulated buyer personas before launch, and adjusts targeting parameters based on real-time performance feedback.
Campaign execution agents handle scheduling, channel distribution, and variation management across your active campaigns — so your team directs strategy while the fleet handles throughput.
- Audience modeling — segments and scores your customer base by purchase patterns, behavior, and intent; surfaces the highest-value cohorts per campaign objective
- Message variation — generates and tests copy variants against AI-modeled buyer personas before spend is committed
- Channel execution — distributes and schedules campaigns across channels with agent-managed variation testing and real-time adjustment
- Performance feedback — closes the loop between results and targeting; agents learn what works and carry that signal into the next campaign cycle
- Agentic reach — extends your team’s output without adding headcount; campaigns run at the scale of a team twice your size